Bloomfield, Connecticut, July 15, 2011 – The C‑Thru Ruler Company (C‑Thru), parent company of the Art‑C™ brand of mixed media supplies and tools, today introduced “Media Mixology,” a marketing alliance in which the Company has partnered with manufacturers that sell products that are complementary to the Art‑C collection. The Art‑C Media Mixology Alliance enables Art‑C to offer high-quality new products that are specially designed to coordinate and complement the products, supplies, and tools in the Art‑C collection. The Art‑C Media Mixology Alliance encompasses two levels – Partners and Affiliates. Art‑C Media Mixology Alliance Partners will market private-labeled products carrying the Art-C brand and logo. The first Alliance Partner is the Da Vinci Paint Company, Irvine, CA. Art-C Media Mixology Affiliates market brands recommended and trusted by Art-C – such as Aves Studio of Hudson, WI, General Pencil Company of Jersey City, NJ, Princeton Brushes of Princeton, NJ and Beacon Adhesives of Mt. Vernon, NY. Art‑C Media Mixology Alliance Partners and Affiliates’ products will be featured in Art‑C design team projects and workshops.
“The Art-C Media Mixology Alliance enables us to partner with the best fine art and mixed-media companies, and offer our customers quality and value – with the assurance that the products will seamlessly coordinate with the Art-C brand,” said Ross Zachs, Executive Vice President at C-Thru. Art-C Media Mixology Alliance products will be on exhibit at Art-C’s booth (#321) at the CHA Summer Conference and Trade Show in Rosemont, Illinois, June 19-21, 2011.
About The C-Thru Ruler Company
Headquartered in Bloomfield, Connecticut, and founded in 1939, the C-Thru Ruler Company pioneered the manufacture of transparent rulers in the United States. During its 70-year history, the Company has earned a reputation as a leading-edge innovator and an international leader in the production of measurement and art materials. The Company remains dedicated to meticulous quality, outstanding customer service, and pricing value in its standard product lines as well as custom manufacturing orders. Subsidiaries include the Déjà Views®, Little Yellow Bicycle® companies, manufacturing the industry’s most innovative line of scrapbooking and paper crafting supplies, and the recently launched Art-C™ Artist Trading Cards and mixed media art supplies brand. For more information visit www.cthruruler.com.
Art-C is a trademark and C-Thru, Déjà -Views, and Little Yellow Bicycle are registered trademarks of The C-Thru Ruler Company.
Copyright © 2011 The C-Thru® Ruler Company